Rodney Zimmerman, known as Coach Z, has spent a lifetime immersed in sports and mental preparation surrounding team development. After playing basketball at UCLA, he continued his career professionally in both the NBA and Europe before transitioning into coaching, administration, and education. His experience as a coach, athletic director, and teacher gave him a deep understanding of how leadership and coaching styles shape athlete performance. Always seeking ways to improve the game, Coach Z saw firsthand the challenges of assessing athletes objectively, recognizing that bias and interpretation often clouded decision-making.

Determined to revolutionize athlete assessment, Coach Z explored AI-driven solutions through Georgia Tech’s ATDC program and developed a groundbreaking technology that could analyze athletes’ mental and emotional states without subjective influence. He envisioned AI as the ultimate mindset assistant—a tool that would provide coaches with unbiased insights into their players’ confidence, motivation, and team dynamics. With this innovation, he has set out to empower coaches and organizations to make data-driven decisions that support athlete development, ensuring that every player and team gets the guidance they need to succeed.