Our Core Values

Integrity of Comprehensive and Consistent Data Collection
Power of Combining Diverse Perspectives and Analytical Approaches
Responsibility Leveraging Technology


Integrity of Comprehensive and Consistent Data Collection

Our Goal: Fight biases in data by using diverse data collection, rigorous methods, and advanced technology to ensure accurate assessments of human behavior and reliable conclusions.

We Ensure Diversified Data Collection: We include a wide range of demographic groups and situations, using stratified sampling to adequately cover different population segments.

We Standardize Data Collection: We regularly review for biases, maintaining demographic balance, and aligning with study objectives.



Power of Combining Diverse Perspectives and Analytical Approaches

Our Goal: Ensure accurate insights into human behavior by using unobtrusive observation, ethnographic methods, comprehensive data collection, social network analysis, mixed methods, & advanced technology. 

We Apply Network Analysis: We use social network analysis to map and understand interactions between individuals in natural settings, gathering data on interaction frequency, duration, and nature to uncover patterns in social structures and dynamics.

We Integrate Mixed-Methods Approach: We combine qualitative and quantitative methods to capture interaction complexity.



Responsibility Leveraging Technology 

Our Goal: Improve ethnographic and longitudinal studies by minimizing corporate influence, engaging with communities, integrating diverse data, and using technology unobtrusively.

We Maintain Longitudinal Studies: We make participation convenient by keeping participants engaged over durations and providing them with regular updates of their data. We do this by maintaining contact through periodic check-ins.

We Prioritize Ethical Technology Use: We use technology like AI-driven analysis tools, automated recording devices, and unobtrusive sensors to lessen human biases and not to intrude on natural behavior. We also educated the purpose and function of the tools to reduce discomfort.