Integrity of Comprehensive and Consistent Data Collection

Our Goal: Fight biases in data by using diverse data collection, rigorous methods, and advanced technology to ensure accurate assessments of human behavior and reliable conclusions.

Power of Combining Diverse Perspectives and Analytical Approaches

Our Goal: Ensure accurate insights into human behavior by using unobtrusive observation, ethnographic methods, comprehensive data collection, social network analysis, mixed methods, & advanced technology. 

Responsibility Leveraging Technology 

Our Goal: Improve ethnographic and longitudinal studies by minimizing influence, engaging with different communities, integrating diverse data, and using technology unobtrusively.